Zesta

2019

Zesta is a speculative plant-based fast food restaurant that offers its customers a bright, fun, and exciting atmosphere. Zesta allows customers to have a quick option for any meal without sacrificing their health or their values, while still providing a quality dining atmosphere. 

The visual identity came from wanting to remove the dull, green, minimalist aesthetic that usually comes with quick service restaurants that offer plant-based options. With Zesta, I wanted to bring a brighter more exciting identity to the customer.